Marita Obare is a strategic communications and marketing professional with extensive experience gained within a number of roles in the public, private and international development sectors spanning over 15 years. Marita has been pivotal in transforming brand perception, developing   communications strategies, media relations, Stakeholder Relations, resource mobilization, Environmental Social Governance (ESG), content production, Event Management issues and crisis management as well as policy advocacy among others in her various capacities over the decade.

Marita holds a Bachelor’s Degree in Journalism and Media studies, a Master’s degree in Communications Studies from the University of Nairobi and a Postgraduate Diploma in Professional Marketing from the Chartered Institute of Marketing in the UK. She is also a GRI Certified Sustainability Professional and a certified climate change: learning for action fellow from Terra.do, Stanford, California.

She is a Diversity Equity and Inclusion committee member of the Public Relations Society of Kenya (PRSK) and the founder of ARA Group limited, an integrated marketing and communications agency.